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May 21, 2007

Taking Advantage of Obsolescence

I gather that Adobe has consigned Freehand, the drawing program that they acquired when they absorbed Macromedia into their graphics empire, in favor of Adobe-originated Illustrator. I preferred Freehand to Illustrator, so this comes as a disappointment to me (and a constituency of other Freehand users, to judge from the response on the Net.

The quick-witted entrepreneurs at Freeverse Software (motto: “We’re not just Burning Monkeys any more”) have jumped at the opportunity. Reasoning that Freehand appealed to non-Illustrator users because of its more intuitively-useable interface, Freeverse has announced that for the next week or so, anyone who buys their drawing application Lineform from Freeverse can enter the word "Freehand" in the promotional/coupon code box on the order form, for a $30 discount. I haven’t pushed hard on Lineform, but my initial impressions are positive; it’s not an all-purpose vector graphics Swiss Army knife that also microwaves your ramen noodles, but it looks like a highly-founctional vector drawing program at an optimal level of complexity for casual users.

Posted by AKMA at May 21, 2007 02:18 PM | Threadorati

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