There’s been some online bafflement about how evangelical (or other) Christians can possibly support Drumpf. George Lakoff contributed an essay that uses his now-familiar cognitive linguistic model (widely publicised in his Don’t Think of an Elephant) to spotlight Drumpf’s self-representation as a Strict Father and his concomitant appeal several strands of Republicans and conservative Democrats and independents. True enough, I guess, but there may be another angle, about which I left a comment on Mitch Ratcliffe’s FB page. The clue might be the parallel between (and I can’t believe I’m about to say this) Drumpf and Jesus — as modern Christians often read the Gospels.
The hero of the story confounds his detractors who are hostile, alien, oppressive, self-righteous, elite, from the political establishment, threatened by his candour and popularity. When confronted, he insults them and outwits them, so that they dare not ask him any more questions and people are amazed at his authority. They marshal all their resources in a conspiracy against him, and despite their evil plans, he rises triumphant at the end.
Right away, a careful reader will spot vast discrepancies between Drumpf and Jesus even within this narrative frame, but that doesn’t matter — as long as it feels right to a certain constituency of Drumpf voters. Drumpf has mastered the practice of agonic self-definition — building himself up by belittling others in such a way that they can’t, or won’t, respond effectively in kind; that’s very similar to Jesus’ role in the controversies with his antagonists. Oh, and I could add that both had powerful fathers who set them up with advantageous inheritances, but that’s stretching an already laboured comparison.
I’m last in line to offer advice on political strategy (when was the last time I was elected to anything? I don’t remember, and I’m the one who would have known), but to the extent that I’m on to something, this Drumpf-Jesus resonance will blunt the value of accusations of womanising (“he associates with prostitutes”), direct attacks (supporters will have faith that in the end, he will be victorious), anything that looks like a ganging up on an isolated hero. If I were running against Drumpf, I would avoid any negative characterisation of him at all (there’s no benefit there, there’ll be plenty floating around) and aim for sympathy, suggesting that he needs gentle treatment; facts asserted as a matter of record rather than an assault (“it’s not fair to introduce his failed business ventures as evidence, because he can always just print more money if he wins the election”); and keeping him associated with the very tiny group whose actual interests he represents (“He brought so many casino jobs to Atlantic City, offering part-time employment to hundreds of desperate citizens and giving gamblers a chance at winning big”). But that’s just me.