Road Signs

At a rest stop in central Pennsylvania, we saw the following beverage coolers, side by side:
 

Request  Permission

 
The questions that spring to mind jostle for sustained attention. Is this a Cupertino that substitutes “concept” for “counter”? (That would seem to be contradicted by the half-visible sign that says “Purchase @ Roy’s. . . ,” rather than “@ any register.”) It seems extraordinary, though, that both signs would have the same inadvertent error. OK, so the signmaker thought it made sense to “pay at a concept.” Why does one say one can pay, and the other say “please pay”? Whatever the details, I’m hard at work on a new concept at which people will gladly pay.

3 comments / Add your comment below

  1. “The Pause That Confuses..” as a tagalong to Todd’s comment. It should be engraved underneath the desktop name-tags of the big Hollywood producers – “Pay at every concept.” It also calls to mind the Annie Hall quote: “Right now, it’s only a notion. But I think I can get money to make it into a concept. And later turn it into an idea.”

    Enough blather! It was a pleasure beyond measure to see you, Margaret and your wonderful family. Safe journeys.

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