At a rest stop in central Pennsylvania, we saw the following beverage coolers, side by side:
The questions that spring to mind jostle for sustained attention. Is this a Cupertino that substitutes “concept” for “counter”? (That would seem to be contradicted by the half-visible sign that says “Purchase @ Roy’s. . . ,” rather than “@ any register.”) It seems extraordinary, though, that both signs would have the same inadvertent error. OK, so the signmaker thought it made sense to “pay at a concept.” Why does one say one can pay, and the other say “please pay”? Whatever the details, I’m hard at work on a new concept at which people will gladly pay.