I’ve been trying every preference I can find, but I can’t make eBay recognize that I live on Eastern Time, not Pacific Time. This should be dead easy; I shouldn’t have to deduct add four hours from every closing time of every holy-card auction I see. I just haven’t found the interface element that will enable it.
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I don’t think you can change the display of the time zone, based on what I know of eBay. However, you *can* change it to show you the amount of time left (e.g. 3d4h20m) rather than the PST time.
Go to My Ebay, then the Account Tab, and select Site Preferences from the menu on the side. Near the bottom is General Preferences, and within that is “My eBay: Customize how you’d like information displayed in My eBay.” If you expand that option, you can change time display format.