Mood Bluebird

QuadrigaSo, yesterday I said that the dining room isn’t Carolina Blue — but in the article to which I linked, it turns out that “Carolina Blue” is a moving target. (If they worked at the University of Glasgow, they wouldn’t have any doubt of exactly what colour is what — the visual identity instructions are absolutely specific to the control-freak designer’s nth degree).


Although one might think that a colour with long historic standing would be fairly carefully pinned down — especially since the binary alternative to Carolina Blue is Duke Blue (Pantone 287) — in fact, the reporter found

“I found another document online called The University of North Carolina Identity Standards Manual, and they state that the official color of UNC is Pantone 542, which is definitely more aqua. It is obvious that the colors used for the UNC logo on the two documents themselves are completely different. In my search, I also discovered that UNC’s Athletics Office mostly uses Pantone 297, and on occasion, 271 or 298. UNC Hospitals use Pantone 543.”

Evidently our rivals down Route 15-501 just don’t care much about which shade their uniforms are. Perhaps they’re trying desperately to help the franchise University’s luck. Margaret and I remember classic Carolina Blue as a very pale, powder blue/sky blue, almost as if they were trying for a blue that was as light as possible without being white. This Carolina Blue gingham bow tie is close (I love that they highlight the tie’s “modest quality so you won’t feel the urge to ‘turn your nose up at others.’” Go, Carolina!).

I crossed the street and headed into Johnny T-Shirt, a shop that has been selling UNC merchandise since 1983. UNC junior, Arthur Iannacone was cashiering, and he pointed to a baby blue colored shirt when I asked him to show me the real Carolina Blue. “Anything darker looks too close to Duke.”

Which gets back to the heart of the issue. Carolina will adopt any shade of “light blue” so long as it’s not confused with deep Duke Blue. And surely at some point or another, a desperate designer has probably used the colour of our paint (official name: “Bluebird”) for Carolina gear. But that doesn’t matter; two true Blue Devils live here, and we are above changing paint colours just to avoid one shade that Carolina might have used at some point or another.

Besides — Carolina lost in the ACC Tournament yesterday.

1 thought on “Mood Bluebird

  1. I agree that this doesn’t look like how I would define North Carolina Blue but then again, ever since John Calipari was hired, their standards on a lot of things seem to have changes (included winning basketball games).

    My condolences on Duke losing yesterday. Even for non-Duke fans, the game hurt because of the damage it did to our brackets.

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