Euan calls my attention to his appearance on GuruOnline — not, I think,because he aims to set me straight about why and how corporations should engage with social media, but because he wanted to help me win over reluctant bureaucrats, and because (as he points out) the Question-and-Answer interview format works particularly well with short-form video media. It’s (once again) the approach that I argue that teachers and church leaders should take — valuable as full series of course podcasts might be, the medium lends itself to shorter, more topically-concise units.